Mechanics & Camera Charges
The Daily Bruin is an extended tabloid Column width is 2 inches (11.5 picas) Column height is 16 inches. Allow 1/2 inch for folio Full Page: 5 cols. x 16", equivalent to 80 column inches 3/4 page: 60 column inches 1/2 page: 40 column inches 1/4 page: 20 column inches All advertisements 14 inches or more in height will be charged for the full 16-inch height The minimum size for display ads is 4 column inches, and for classifieds is 1 column inch The Daily Bruin is printed by the offset process For screens and halftones, a 100-line screen is preferred Reproduction proofs must be unmounted Any extra cost incurred in the reproduction of advertising materials will be charged to the client Each color costs $150 The Daily Bruin will incur the cost of the first two scans in an ad. The client is charged $4 for each additional scan. Camera Ready ads that require additional camera shots (e.g., size change) will be charged $8

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