U C L Advertise @ Daily Bruin

Market Overview

The average student has $317per month in discretionary money to spend

Overview:
With a daily circulation of 18,000 papers, the Daily Bruin proves to be the most cost-effective way to reach the UCLA community. Not only is it easy to find (distribution covers a total of 100 on-campus and off-campus sites), it's also the most widely-read paper on and around campus. A survey by California Survey Research shows that the UCLA community stays informed by using the Daily Bruin as its primary source of information.* The survey also shows the UCLA community as upwardly mobile and culturally diverse. The Daily Bruin is the only nand off-campus sites), it's also the most widely-read paper on and around campus. The average student has $317per month in discretionary money to spend A survey by California Survey Research shows that the UCLA community stays informed by using the Daily Bruin as its primary source of information.* The survey also shows the UCLA community as upwardly mobile and culturally diverse. The Daily Bruin is the only newspaper to fully tap this enlightened and very active consumer market. Market Composition 36,400 students 20,400 faculty and staff 56,800 total 49% female, 51 newspaper to fully tap this enlightened and very active consumer market.

Market Composition
36,400 students
20,400 faculty and staff
56,800 total
49% female, 51% male
36,400 students 20,400 faculty and staff 56,800 total 49% female, 51% male

Of the UCLA Market
85% read the Daily Bruin
81% read the Los Angeles Times
8% read the Santa Monica Outlook
... at least once a week
85% read the Daily Bruin 81% read the Los Angeles Times 8% read the Santa Monica Outlook ... at least once a week

Student Body
Employment and Housing:
58% work part-time
8.7% work full-time
70% live off-campus
Employment and Housing: 58% work part-time 8.7% work full-time 70% live off-campus

Family Income
17% $30,000-44,000
23% $45,000-74,000
18% $75,000+
17% $30,000-44,000 23% $45,000-74,000 18% $75,000+

Spending Patterns