A
special advertising supplement that contains only coupons from various
merchants offering students special deals and discounts. Each supplement
is printed in a specific spot color, at no extra charge to the advertiser,
and inserted into the regular Daily Bruin. An extra 2,000 copies
are printed and distributed to students on Bruin Walk.
Run
Date:
Deadline
Fall
#1
11/1/99
10/25/99
Fall
#2
12/6/99
11/29/99
Winter
#3
2/7/00
1/31/00
Winter
#4
3/13/00
3/6/00
Spring
#5
5/1/00
4/24/00
Spring
#6
6/5/00
5/30/00
USC
Issue
Football Run Date: November 19, 1999 Deadline: November 11, 1999
Basketball Run
Date: February 9, 2000 Deadline: February 9, 2000
Commemorating
the intense competitive energy between UCLA and its cross-town rival,
USC, the annual USC issue is published before the annual meeting between
these two universities for both the football (fall quarter) and basketball
(winter quarter) match-ups. These editions of the Daily Bruin features
full color pictures and graphics, predictions of the approaching game,
and is a primary source of news and information for students, alumni and
fans attending the largest two games of the football and basketball seasons.
Wooden
Classic
Run
Date: December 13,1999 Deadline: December 9,1999
Traditionally
the last paper of the Fall the Wooden Classic (an annual basketball tournament
named after the legendary UCLA basketball coach John Wooden) features
not only the UCLA men's basketball team and speculations upon the approaching
season, but provides an overall wrap up of news, entertain-ment, and sports
for all of the fall season. Like the USC issue, the Wooden Classic issue
contains special full color photos, graphics and a special full color
electrobrite wrap.
NCAA
Tournament - March Madness
Run
Date: March 16, 2000 Deadline: March 14, 2000
A
preview of the NCAA men's basketball tournament, including tournament
brackets, color photos and graphics and in depth coverage of UCLA and
opposing teams. This issue is probably the most widely read issue of the
winter quarter. A special hardstock wrap contains full tournament brackets
that enables students to keep track of each team's wins and losses. This
issue also provides an expanded look at the basketball season and a comprehensive
and exhaustive look at each team as well as what UCLA faces in the following
weeks on their way to the Final Four.
Valentine's
Day
Run
Date: February 14, 2000 Deadline: February 10, 2000
Published
this year on the last Friday before Valentine's Day, this issue gives
the readers an overview of cupid's holiday - giving students ideas on
where to buy flowers, what restaurants are the most romantic in Los Angeles,
etc .... Incorporated into the regular Daily Bruin, this issue
as a whole is distinguished by the creative advertisements and the specially
colored personals section run in the Classifieds. Special promotions and
give-aways during the first five weeks of Winter Quarter help create student
interaction and excitement.
Career
Guides
Run
Date: Fall 2000 Deadline: (To Be Announced)
Over
one thousand companies and recruiting firms have been invited to attend
UCLA's two major career fairs held in Fall and Winter Quarters. The most
effective way to inform UCLA scholars about employment is through the
UCLA Daily Bruin Classified Recruitment Section. The Daily Bruin
will publish two Career Guides that coincide with the career fairs and
cover many employment issues that students will encounter. Articles like
"How to Conduct an Effective Job Search," "What to Say in an Interview"
and "What Companies are Hot" are some of the topics covered in these special
issues. UCLA has an average of 8,200 graduates from an array of majors
each year. The task is to help recruiters seek out the sharp, competent
and creative minds of the UCLA graduate pool and have them recognize who
the players are.
Graduation
Issue
Run
Date: June 12-18, 2000 Deadline: June 7, 2000
Published
and distributed during finals week of Spring Quarter and graduation weekend,
this issue bolsters an increased circulation totalling 30,000. Editorial
coverage will focus on the year in review as well as what graduates should
expect after graduation. Also inserted into this issue are the Auto Buyers
Guide, Bruin Farewells and A Day in the Life-UCLA'S automotive magazine,
personal farewells to its graduates and a colorful 12 page photo essay
on life at UCLA. A full color wrap will put the final touch on what will
be the show stopper of the year.
Auto
Buyers Guide
The
ABG is a special issue of the Daily Bruin and is printed every
Spring and inserted into all 30,000 copies of the Graduation Issue. This
issue is all about cars - how to find one, how to buy one, how to take
care of it and how to have fun in it. Our market data suggests that over
16,000 cars will be purchased by the UCLA market over the course of the
next twelve months. The Auto Buyers Guide is the number one way to unlock
the UCLA automotive market.
