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Communicates the main points and hooks the reader 2. Has strong visual appeal and clarity 3. Is easy to pick out main points, read and understood 4. The ad is interesting to read 5. Targets the proper audience 6. Talks one-on-one, making it accesible 7. Makes believable claims instead of gimmicks 8. Follows a logical format (left to right top to bottom). 9. Focuses on what you are selling 10. Promotes a positive image of the advertiser 11. Communicates benefits of the product to the reader |
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