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Reinforces
the main points of the piece. Makes the product more tangible and shows it in the best light possible (a picture can be worth a 1,000 words-- so make sure the words are good rather than bad). May serve as a size reference. Helps to break up the text so it is easier to read. Photos are: 1. Graphically interesting. 2. Picture product in the best light possible. 3. Reinforce headline and other main points of the ad. 4. Use professional models 5. Should show attractive subjects with as much definition as possible. 6. Should enhance image of unattractive subjects by use of lenses, screens, silhouettes and line art. |
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