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Market Overview With
a daily circulation of 18,000 papers, the Daily Bruin proves to be the
most cost-effective way to reach the UCLA community. Not only is it
easy to find (distribution covers a total of 100 on-campus and off-campus
sites), it's also the most widely-read paper on and around campus. |
The
average student
has $317per month in discretionary money to spend |
| A
survey by California Survey Research shows that the UCLA community
stays informed by using the Daily Bruin as its primary source of information.*
The survey also shows the UCLA community as upwardly mobile and culturally
diverse. The Daily Bruin is the only nand off-campus sites), it's also
the most widely-read paper on and around campus. The average student has
$317per month in discretionary money to spend A survey by California Survey
Research shows that the UCLA community stays informed by using the Daily
Bruin as its primary source of information.* The survey also shows the
UCLA community as upwardly mobile and culturally diverse. The Daily Bruin
is the only newspaper to fully tap this enlightened and very active consumer
market. Market Composition 36,400 students 20,400 faculty and staff 56,800
total 49% female, 51 newspaper to fully tap this enlightened and very
active consumer market. |
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| Market
Composition 36,400 students 20,400 faculty and staff 56,800 total 49% female, 51% male Of the UCLA Market 85% read the Daily Bruin 81% read the Los Angeles Times 8% read the Santa Monica Outlook ... at least once a week Student Body Employment and Housing: 58% work part-time 8.7% work full-time 70% live off-campus Family Income 17% $30,000-44,000 23% $45,000-74,000 18% $75,000+ |
In
addition, the Daily Bruin staffs a full-service advertising department
that can redesign and write an ad for your company or service, as well
as place it in the Bruin issue of your choice. Further, our account executives
are dedicated to assisting you with every phase of your advertising. Even
better, since they are a part of the very market you will be reaching,
they can advise you on the wants and needs of your consumers. As you review the data on this site, keep in mind that no matter what vehicle you use to reach consumers, by far the simplest, most cost-effective way is through the Daily Bruin. |
