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Classified Rates
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Rates and Contracts Advertisers without a contract will be charged the open rate. A contract must be signed with the Daily Bruin to receive frequency or bulk discounts. A bulk or frequency contract shall become effective only upon the approval of the accounting department. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a "short rate" equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.

Makegoods The advertiser must notify the account executive of any error or omission within 7 working days of the advertisement's publication to be eligible for a makegood. The Daily Bruin's liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Bruin is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the department manager. Our liability does not extend to to advertisements which do ,et appear or for errors in ads submitted after deadline or after a proof has been approved.

Placement

Specific placement is neither sold nor guaranteed in regular sections; however, page/section requests are honored whenever possible.

Deadlines & Cancellations

Display/Classifed Display
Ads and payment must be complete by noon, two working days prior to publication date.
Classified Line
Ads and payment must be complete by noon, one day prior to publication date. All ad changes and cancellations must be made before the advertising deadline. All cancelled ads are subject to a service charge up to 2/3 of the cost of the ad to cover handling and production costs. The Daily Bruin is responsible for the first incorrect ad insertion only. It is the advertiser's responsibility to proofread the ad on the first day of its publication. If an error should appear in the ad, the advertiser must notify the Daily Bruin by noon of that day in order to receive a one day ad extension with the corrections made. Minor typographical errors do not qualify for a refund.


Payment Terms All advertising rates for the UCLA Daily Bruin quoted herein are net 30 days; no cash discounts or commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with the invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added on accounts 30 days delinquent. Accepted forms of payment are cash, check, and Visa, MasterCard and Discover credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to "Classified." Please include ad copy and payment in check or money order. Allow 5 additional days for campus mail delay.

Miscellaneous

  • Mail order addresses must include a street address. Post office box advertising will not be accepted

  • Paid political advertisements and advertisements having the appearance of editorial material will be identified as "paid advertisement."

  • All mailed communication is subject to campus mail delay

  • The Daily Bruin reserves the right to amend or reject copy at its discretion.

  • Advertising that is designed and produced by the Daily Bruin staff becomes property of the Bruin and cannot be reproduced or used without the Bruin's consent.


Classified Rates