Lisa Strausfeld, Partner, New York

Lisa Strausfeld joined Pentagram as a principal in the firm's New York office in January 2002. Her team specializes in digital information design projects that range from software prototypes and websites to large-scale media installations. At Pentagram her projects have included the design of a 200-foot-long media wall for the Pennsylvania Station redevelopment at the Farley Post Office Building, signage and media installations for several civic, cultural and corporate buildings including Pelli’s Bloomberg LP headquarters in New York, Herzog and de Meuron’s expansion of the Minneapolis Walker Art Center, and the design of interpretive displays at Hardy Holzman Pfeiffer Associates’ new New York Botanical Garden’s Visitor Center.

Lisa Strausfeld studied art history and computer science at Brown University and earned master's degrees in architecture at Harvard University and in media arts and sciences at the Massachusetts Institute of Technology. At the MIT Media Lab she served as a research assistant in the Visible Language Workshop under Muriel Cooper and William Mitchell, where she researched and developed new models for displaying and interacting with complex information.

In 1996, with two M.I.T. classmates, Strausfeld co-founded Perspecta, an information architecture software company. As vice president of design, she led the development of customized software for clients that included Encyclopedia Britannica, Fortune magazine and Merrill Lynch. In 1999 she joined the digital sports entertainment company Quokka. There she led the development of interfaces for “immersive sports experiences,” wherein multiple information streams about an event are displayed in real time in a dynamic, interactive environment. Strausfeld’s work in her own studio, InformationArt, ranged from creating interfaces for new consumer entertainment products to designing media projections for New York theater productions. Lisa teaches interactive design at the Yale University School of Art.