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works tagged with commercial
Buick - Behind The Beauty (2010)
For this project, we tried a handful of intelligent particle
techniques. One of the approaches was to have me write a
renderable simulator in OpenFrameworks that could fuse our
specific mix of generative diagrams, numbers, shapes, and
line-art into a magical fantasy breeze. The app ...
Gatorade - Inside Crosby (2007)
For this rich scene of what's going on inside an athlete's head, Mark Kudsi had me writing C++ code to generate slowly growing neurons into a stretched screen 'topiary'.
An adhoc rendering cluster was used to quickly render random seeded versions as we evolved the style into the fantasy vision
IBM Data Baby (2010)
This project required a lot of research demo programs. The
job holds the new record for most code artists (8) hired on
one MTh job. Our apps began receiving animated curves from
maya, we introduced a new speed-optimized OBJ sequence file
format, and we continued to accumulate maya ex...
LG Optimus Launch Conference (2010)
I worked with yU+Co on this spot featuring a globe of dots
connecting up. I was very happy to see how creatively they
composited the renders - using my simulation in ways I never
expected. The system was easy to write since it resembled
older work. It was great to collaborate online with yU+C...
Another project with Gmunk, I did an AutoTrader spot at Black
Swan that featured a generative neuron network. I got to
write a voxel volume exporter for closed geometry (using
even-odd ray casting), and more importantly, I started
exporting my art to OBJ and FBX so that it could be
Verizon FiOS (2010)
CHARLEX requested different kinds of wormhole animations for a
TV commercial about Verizon FiOS. Video elements would be
placed inside the wormhole as it progressed towards the O in
FiOS. As I worked remotely, my on-site counterpart was Fabian
Tejada who learned to tweak the app and produce re...
Google Chrome Experiments (2009)
Commissioned work that deals with the browser as a medium in promotion of Google Chrome browser.
I chose to port Balldroppings to processing.js
and I made PopupPong -- pong that uses the brower windows as interactive game elements.
BallDroppings was able to happen because of the...
Mekanism: Need for Speed Undercover flash (2008)
I worked at Mekanism in San Francisco for a couple months mostly programming in Actionscript3 Papervision
for a few things. The front page of "Need for Speed Undercover" is a papervision panorama with interactive elements.
I'm impressed with papervision but it still has all the eccen...
Bud Select - Just a Game (2007)
For this superbowl spot, I had another amazing collaborative coding
experience with Gabe Dunne. The approach was different in high level
regards. Our generative renders were being used as concept for other
artists to flesh out into several shots and variations. We were also
coasting on a sufficient...
Nike 'One' (2006)
Motion Theory's workflow of the Nike 'One' commercials did not just benefit from an applet programmed by one of the team members. This time, the core workflow became a team of four visual programmers risking carpel tunnel to generate a diversity of floating engineering graphics using every trick in...
Modest Mouse Dashboard (2007)
This music video turned out to be a unique family effort, rewarding in
the end. A couple of the island shots feature the pop celeb's face
rendered by our custom after effects plugin, Pixel F. Meanwhile
indoors, Gabriel takes a simple springy spider web I had set up and
activates it artistically usi...
HP Paulo Coelho (2007)
For Paulo, finger trails of personal photos dissipate like horse hair
underwater. My C++ JImage object is born - something that allows pixel
addressing that can also update its display list cached textured unit
rect. I later based a hair style on this aesthetic. It was a pleasure
to collaborate on ...
LG Advanced Learning (2008)
My part in this project was inspired by a piece "pinch" which i had been emailing around at the time.
I worked with Jake Seargeant, 3D artists, and director Carl Erik Rinsch at Digital Domain to create the light effects for this
commercial about little robots who have a party while the owner...
HP Pharrell (2006)
had the great honor of doing (more) algorithmic particle artistry with
Motion Theory to produce this stunning new HP commercial, for their
"The computer is personal again" campaign. Spinning spools of
typographic smoke, shaking the pixels off shoes, and of course, a
swarm of gratuitous abstract coo...