works tagged with commercial
Buick - Behind The Beauty (2010)
For this project, we tried a handful of intelligent particle techniques. One of the approaches was to have me write a renderable simulator in OpenFrameworks that could fuse our specific mix of generative diagrams, numbers, shapes, and line-art into a magical fantasy breeze. The app ...
Gatorade - Inside Crosby (2007)
For this rich scene of what's going on inside an athlete's head, Mark Kudsi had me writing C++ code to generate slowly growing neurons into a stretched screen 'topiary'. An adhoc rendering cluster was used to quickly render random seeded versions as we evolved the style into the fantasy vision ...
IBM Data Baby (2010)
This project required a lot of research demo programs. The job holds the new record for most code artists (8) hired on one MTh job. Our apps began receiving animated curves from maya, we introduced a new speed-optimized OBJ sequence file format, and we continued to accumulate maya ex...
LG Optimus Launch Conference (2010)
I worked with yU+Co on this spot featuring a globe of dots connecting up. I was very happy to see how creatively they composited the renders - using my simulation in ways I never expected. The system was easy to write since it resembled older work. It was great to collaborate online with yU+C...
AutoTrader (2011)
Another project with Gmunk, I did an AutoTrader spot at Black Swan that featured a generative neuron network. I got to write a voxel volume exporter for closed geometry (using even-odd ray casting), and more importantly, I started exporting my art to OBJ and FBX so that it could be rendered ...
Verizon FiOS (2010)
CHARLEX requested different kinds of wormhole animations for a TV commercial about Verizon FiOS. Video elements would be placed inside the wormhole as it progressed towards the O in FiOS. As I worked remotely, my on-site counterpart was Fabian Tejada who learned to tweak the app and produce re...
Google Chrome Experiments (2009)
Commissioned work that deals with the browser as a medium in promotion of Google Chrome browser. I chose to port Balldroppings to processing.js and I made PopupPong -- pong that uses the brower windows as interactive game elements. BallDroppings was able to happen because of the...
Mekanism: Need for Speed Undercover flash (2008)
I worked at Mekanism in San Francisco for a couple months mostly programming in Actionscript3 Papervision for a few things. The front page of "Need for Speed Undercover" is a papervision panorama with interactive elements. I'm impressed with papervision but it still has all the eccen...
Bud Select - Just a Game (2007)
For this superbowl spot, I had another amazing collaborative coding experience with Gabe Dunne. The approach was different in high level regards. Our generative renders were being used as concept for other artists to flesh out into several shots and variations. We were also coasting on a sufficient...
Nike 'One' (2006)
Motion Theory's workflow of the Nike 'One' commercials did not just benefit from an applet programmed by one of the team members. This time, the core workflow became a team of four visual programmers risking carpel tunnel to generate a diversity of floating engineering graphics using every trick in...
Modest Mouse Dashboard (2007)
This music video turned out to be a unique family effort, rewarding in the end. A couple of the island shots feature the pop celeb's face rendered by our custom after effects plugin, Pixel F. Meanwhile indoors, Gabriel takes a simple springy spider web I had set up and activates it artistically usi...
HP Paulo Coelho (2007)
For Paulo, finger trails of personal photos dissipate like horse hair underwater. My C++ JImage object is born - something that allows pixel addressing that can also update its display list cached textured unit rect. I later based a hair style on this aesthetic. It was a pleasure to collaborate on ...
LG Advanced Learning (2008)
My part in this project was inspired by a piece "pinch" which i had been emailing around at the time. I worked with Jake Seargeant, 3D artists, and director Carl Erik Rinsch at Digital Domain to create the light effects for this commercial about little robots who have a party while the owner...