Journal march17
A meeting with Outside Advisor

I met Steve Heller at the New York Times. We sat for a 45 minute discussion. Steve offered many things to check out and people to look for concerning my project.

+ Check out the Toys R Us ad rolling mechanism on Times Square. There is an entertainment value to it that should not be ignored.

+ Edward Tennor (sp?) is a writer who talks about the unintended uses of science, such as the box cutter used as a war weapon, and the war helmet used as a construction helmet.

+ With this signage prototype, I am asking a lot of questions in a multidisciplinary way. It is important to state these questions (in each discipline), and also provide current conclusions and possible answers that I found by using this prototype.

+ Start giving out PRINTED PACKETS to presentees, demonstrating the object and explaining it further detail. Although these people only see it for 5min or 15min, you have a great opportunity to collect feedback - even if it is given to you much later. The first page should basically be a graphically rich advertisement.

+ There is a hypnotism about typeface#1 that was lost in typeface#2. That has partly to do with rotation being more seductive than side-wiping ribbons, and the immediate interactive feedback with the installed keyboard was a key in making this an interesting toy.

+ check out Ed Shlosberg, a designer/architect who did the Reuters billboard, and worked with Bucky Fuller. Teacher at SVA.

Steve said that the prototypes I am making for these signs - and the hypothetical signs themselves - have a commercial appeal in the Sharper-Image store sense. The objects are oddities - like office desk toys. This is not necessarily a bad thing.

That said, my idealistic scenario of this signage being used by AIGA might actually be possible. I can approach them with a developed proposal for a certain period of time to use their storefront to "test my new typography." I can offer them to show any kind of text about AIGA that AIGA wants to show. Then I can record the experience and write about it. This is probably not something that is realistic to do during the remaining time of the thesis project. After all, the finished thesis project is the first "full proposal." I will mention the possibility in the paper and presentation, however. This comment in particular has changed the face of my thesis drastically. Thank you Steve Heller.